Client Outlook Inc. and itMD, LLC, both industry leaders in the growing Mobile Health market, announced today their partnership to deliver the premiere medical image exchange and viewing platform designed to rebuild and transform the collaborative relationships between physicians, clinicians, radiologists and the patients they treat.

The singular mission for both Client Outlook and itMD is to improve clinical outcomes by facilitating image access between patients and their physicians. Together, the easy-to-use and highly effective cloud-based image exchange application offered by itMD with Client Outlook’s eUnityTM versatile image viewer technology, is powering collaborative medicine. This platform enables any authorized user to review their uploaded or stored images through nothing more than their favorite web-browser or personal mobile device. Enabling the secure and critical, on-demand exchange of medical imaging amongst the key members of the healthcare team not only drives the time-to-diagnosis but also accelerates the time-to-care for the patient.

“The future of image sharing is becoming more patient centric, and collaborative amongst other physicians, referring institutions, and imaging centers. Access to image data is crucial, and our platform helps facilitate the easy and secure channel to connect to these studies; moreover, to connect with other physicians, healthcare providers and facilities all within an intuitive interface,” says Damien Evans, Chief Technical Officer at itMD.

“itMD and Client Outlook are a natural fit,” says Brenda Rankin, Executive Vice President and Founder, Client Outlook, Inc. Both companies share the same commitment to removing technical boundaries and elevating access to clinical image data for healthcare providers. In fact, our technologies work effortlessly in step to provide that simple and straightforward access right where healthcare happens.”

Client Outlook is a healthcare company, first, a technology company second. Driven by our own personal healthcare experiences, we challenge ourselves everyday to develop and deliver the most practical, useful and secure solutions for physicians and frontline healthcare professionals - right where healthcare happens. For more information about our company and our product, eUnity™, visit us on the web at www.clientoutlook.com

Client Outlook, Inc.
Brenda Rankin
Executive Vice President
1.866.781.6387
brenda@clientoutlook.com
www.clientoutlook.com

*eUnity™ for the mobile platform is for reference and referral only.

itMD is a leading provider of cloud-based image sharing and exchange solutions. We are focused on the role that image sharing has in enhancing the quality of patient care, by providing tools that make each part of the medical imaging chain more efficient. Our product is designed to reinvent the delivery and use of medical imaging and diagnostic information. More info can be found at www.itMD.net

itMD, LLC
David Silvestri
Director of Client Services
1.866.781.6387
David.Silvestri@itMD.net
www.itMD.net

itMD was founded by physicians and a core group of experts in software engineering and image management. The core image sharing product, aims to reinvent the delivery and use of medical imaging and diagnostic information, will be demonstrating its solutions at the Healthcare Information and Management Systems Society (HIMSS) February 20-24, 2012 in Las Vegas.

itMD’s central focus is the role of image sharing in enhancing the quality of patient care, and providing tools to make each part of the medical imaging chain more efficient. Through the use of its innovative cloud-based image sharing platform, itMD breaks down the traditional communication boundaries allowing institutions, physicians, and patients to interact and collaborate electronically. By aggregating patients’ imaging data from multiple institutions, CDs can be eliminated creating a more efficient and streamlined workflow. itMD’s solution is based on open standards to promote a standard-based workflow for the exchange of medical data.

“Previously, as an Administrator in one of the nation’s largest academic medical centers”, says Barbara Deppman, President of itMD, “I encountered various challenges posed by the usage of CDs, such as the inefficiencies of loading them for the physicians, the amount of time and staff for the film library to burn them, and the critical real estate the service occupied. itMD’s cloud based solution has resulted in both a patient and physician satisfier since they no longer need to wait for the CDs. An added benefit is the cost savings from eliminating the CD service.”

Additionally, itMD’s leaders, Damien Evans (Chief Technology Officer), Dr. Daryl Eber (Chief Medical Officer) and Dr. Gabriel Arcila (Vice-President of Product Management), will be demonstrating the itMD solution in the Client Outlook booth, #1631 (Hall A) at the HIMSS 2012 Annual Meeting.

David Silvestri
itMD, LLC
1.888.778.2552
David.Silvestri@itMD.net
www.itMD.net

In a continuing effort to promote a standards-based electronic exchange of patients' medical image data, the RSNA Image Share has selected itMD as a provider of personal health record (PHR) accounts. The RSNA Image Share is a pilot project to share medical images with patients via personal health record (PHR) accounts and is funded by a federal contract from the National Institute of Health/National Institute of Biomedical Imaging and Bioengineering.

Through the use of its innovative cloud-based PHR, itMD breaks down traditional communication boundaries allowing institutions, physicians, and patients to interact and collaborate electronically. By aggregating patients' imaging data from multiple institutions, CDs can be eliminated creating a more efficient and streamlined workflow. itMD's solution, like the RSNA Image Share, is based on open standards to promote a standards-based workflow for the exchange of medical data. "As a patient, I've seen firsthand the issues that patients deal with when trying to obtain their medical imaging history, from cumbersome paperwork to the unreliable CDs that can be lost, broken, or sometimes just unreadable," says Damien Evans, CTO of itMD. "Through the close collaboration with radiologists and imaging intensivists, our team has built a solution from the ground-up that utilizes industry standards to make this currently unwieldy process as simple as sending an email."

"At this year's RSNA, itMD will demonstrate how patients can log into their itMD account and view their imaging data and reports using our cloud-based software solution," says Gabriel Arcila, MD, Vice-president of Product Development for itMD. "We've built a solution that revolutionizes the way patients, radiologists, and referring physicians interact. As a radiologist, I see itMD as a way to halt the commoditization of radiology and to re-establish the physician-physician and patient-physician relationships that have been lost since the advent of PACS."

Attendees of the RSNA conference in Chicago, November 27 - December 2, 2011 will be able to view the IHE image sharing demonstration and register for a simulated imaging exam. They can use the itMD PHR to view their images and reports and see firsthand the streamlined workflow of electronic image sharing.

The IHE Image Sharing Demonstration can be found in the:

South Building, Hall A, Booth 2851

itMD's central focus is improving the exchange of medical imaging content to enhance patient care.

Announcing the formation of itMD, LLC, a company focused on medical image sharing and management. The company is seeking to simplify the exchange of medical imaging content and reports to deliver higher quality, more integrated patient care. "Through my personal medical experiences and my work in the health care field, I've seen the struggles newly diagnosed patients have in making the necessary decisions to develop the best plan for their care. I realized that the technology was not the problem, the implementation was," said Damien Evans, itMD's Chief Software Architect. "Our team is focused on empowering patients and their medical teams at their most critical time by reducing their stress and promoting better care."

With significant industry experience in the design and implementation of healthcare IT, Evans said he sees many promising systems that never hold a true consumer driven approach to improving the quality of patient care. "What we are seeking to do is bring the imaging content and reports closer to patients, utilizing our expertise with technology and our experiences as patients and doctors." With the advent of cross enterprise document and image sharing, as well as upcoming changes in CMS regulations, timing is ideal for consumer (physician and patient alike) driven image sharing. In addition, itMD seeks to bring this type of technology to underserved portions of the market and expand the reach of quality health care to all patients. The company believes the ability to share imaging content and not just text-based reports is a necessary step in increasing the quality of medical care for all patients. The company is looking forward to the release of its suite of tools in Q1 2011.

itMD was founded by physicians and a core group of experts in software engineering and image management to reinvent the delivery and use of medical imaging and diagnostic information. itMD's central focus is the role of image sharing in enhancing the quality of patient care, providing tools to make each part of the medical imaging chain more efficient.

itMD's next generation approach seeks to pull the PACS out of isolation and make it securely part of the entire chain of care delivery.

Gabriel Arcila, MD
itMD, LLC
1.888.778.2552
Gabriel.Arcila@itMD.net
www.itMD.net